Google’s mobile-first indexing has been a major game-changer for the search engine industry. Five years ago, Google shifted its strategy and began evaluating and ranking web pages based on their mobile versions. This change has had a big impact on SEO — which makes it crucial for businesses and website owners to understand the importance of mobile-first indexing and how it affects their rankings.
Below, this SEO agency in Downers Grove, Illinois is going to discuss some of the key things you should know about mobile-first indexing.
What is Mobile-First Indexing?
Mobile-first indexing is a new system of ranking web pages in search engine results pages (SERPs) which prioritizes websites designed to be used on mobile devices.
The way this works is that instead of the traditional desktop-first indexing, where Google crawls and indexes web pages from the desktop version first, mobile-first indexing begins with the mobile version. What this means is that, for websites without a dedicated mobile experience, the desktop version will be indexed — but it will not rank as highly.
Google first announced mobile-first indexing in 2016, and it has been gradually rolled out ever since. Now, Google is pushing hard for all websites to adopt a mobile-first approach to ensure they can properly index and rank all content, regardless of device type.
The main advantage of this new system is that it allows search engine users to find information more easily on mobile devices. As we all know, smartphones and tablets are the primary way people search for information online, so having a website optimized for these devices is essential. By having the mobile version of your website optimized by an SEO agency in Downers Grove, Illinois, your website will be better equipped to handle this massive influx of mobile traffic.
What are the Benefits of Mobile-First Indexing?
The most significant advantage of mobile-first indexing is that it provides a better experience for users accessing your website from a mobile device. By optimizing the mobile version of your website, it will be more easily accessible and usable for people who are using smaller screens and different browsers. This leads to a better user experience overall, which can help boost your rankings and visibility in SERPs.
Another benefit of mobile-first indexing is that it can help you stay ahead of the competition. Since mobile-first indexing is a relatively new concept, many websites are not optimized for it yet, giving those that are an edge over their competitors. As more websites start optimizing for mobile-first indexing, those that have already done so will be well-positioned to remain at the top of the SERPs.
Finally, mobile-first indexing can also help improve your website’s speed. When your site is properly optimized for mobile devices by an SEO agency in Downers Grove, Illinois, it is easier for users to access the content quickly and efficiently, leading to higher conversions and improved search engine rankings.
In short, mobile-first indexing offers many benefits that can help you improve your website’s visibility, usability, and speed. With its advantages becoming more widely recognized, now is the time to start optimizing your website for this important SEO update.
Looking for an SEO Agency in Downers Grove, Illinois?
While mobile-first indexing can be a challenge for some businesses, the rewards are well worth the effort. A strong mobile presence can make all the difference in generating leads and driving traffic to your website.
Want to get ahead of the competition and maximize your SEO potential? If so, partnering with a professional SEO agency in Downers Grove, Illinois is the best way to do so. At Digital Destination LLC, we have the experience and expertise to ensure your website is optimized for mobile-first indexing and ranks highly on Google’s SERPs. Contact us today at (312) 933-6806 to get started.