Running a pay-per-click (PPC) campaign can be just the thing you need to improve your online advertising, as it’s an effective way to amplify your reach and drive targeted traffic to your website. While making sense of all the data and metrics is not easy, it is important to make informed decisions about your PPC campaign. To help you make sense of it all, this SEM agency in Mount Prospect, Illinois is going to list seven key PPC metrics below that you can track to evaluate your campaign.
Conversion Rate (CVR)
Conversion rate (CVR) is the percentage of people who click on your ad and then do what you want them to do — like buy something or fill out a contact form.
CVR on its own is a very useful metric, but you also want to look at Click-Through Rate (CTR) to see a clearer picture of your campaign. For example, if your CTR is high but your CVR is low, many people are clicking your ad, but they are not finding what they expect on your landing page. Now, if both your CTR and CVR are low, you should probably rethink your ad targeting and messaging.
Click-Through Rate (CTR)
Click-through rate (CTR) is the percentage of people who see your ad and click on it. A high CTR means your ad is catching people’s attention. But if your CTR is low, your ad copy might not be hitting the mark with your target audience, or you are targeting the wrong keywords.
If you want to improve your CTR, refine your ad copy, test different headlines, or adjust who you are targeting. Remember, a higher CTR generally means that your ad is more relevant, which is a good thing for your overall ad performance in Google Ads.
Impression Share
Impression share shows you how often your ads are showing up compared to how many times they could show up. This metric helps you understand if your ads are being seen as much as possible.
There are main two things that might affect impression share — your ad budget and rank. If you are not getting enough impressions because of your budget, you may want to spend a bit more for more impressions. If you are not getting enough impressions because of your ad rank, you may need to improve your ad quality or bid higher. Monitoring your impression share will help your SEM agency in Mount Prospect, Illinois identify the best areas of opportunity.
Quality Score
Quality Score is the number that Google uses to learn the relevance of your ads, keywords, and landing pages. It goes from 1 to 10, and higher scores indicate better relevance. A higher Quality Score can make your ads cheaper and show up in better spots.
For a high Quality Score, make sure your ads are clear and relevant to what people are looking for. You should also make sure your landing page is easy to use and targets the right keywords. Keep checking and adjusting these things to keep your Quality Score high.
Cost Per Acquisition (CPA)
Cost per acquisition (CPA) measures how much it costs you to get a new customer. With this metric, you can see if you are spending your money wisely. A lower CPA indicates that you are getting customers for less money, whereas a high CPA indicates that you might need to optimize some things.
If you want to bring down your CPA, focus on getting a better Quality Score, make sure you are targeting the right people, and optimize your landing pages for conversions. Also, a professional SEM agency in Mount Prospect, Illinois will test different ads and strategies to see what works best for your audience.
Looking for an SEM agency in Mount Prospect, Illinois?
Do you want to optimize your PPC campaigns so that you get the best possible return on your investment? Are you ready to partner with the top-rated SEM agency in Mount Prospect, Illinois? If so, Digital Destination LLC is the top choice. Contact us at (312) 933-6806 to begin the process.