If you own a business and you are looking for ways to maximize your online presence, you may have heard about Google Discover. This Google service can help you reach more people and grow your business. Are you interested in learning more about it? This SEO agency in Crown Point, Indiana is going to discuss some of the key things businesses owners should know below.
What is Google Discover, and why should your content be optimized for it?
Google Discover is a personalized news and content feed that appears in the Google mobile app and in the Chrome browser for phones. Unlike regular search results, Discover curates content based on a user’s web and app activity, location, and interests. The user will see news articles, YouTube videos, and Discovery ads that match their interests and ads that they are most likely to engage with.
So why should you care to optimize your content for Google Discover?
- First and foremost, it is a good thing for your brand visibility. There are over 800 million users on Google Discover, so you always have a huge audience for your content.
- Being featured on Discover can also drive substantial traffic to your website- sometimes more than what you get through regular SEO.
- As Discover continues to feature content that your target audience finds ‘interesting,’ you will get more repeat visits that will eventually turn into loyal supporters.
Optimizing your content for Google Discover can do wonders for your online presence. But how do you do it? While your in-house team can certainly do it, you should only trust a professional SEO agency in Crown Point, Indiana for the best results.
How do you get on Google Discover?
Create quality content – The first thing you want to do is create content that people truly want to read. Google is biased toward content that matches the user’s search intent and follows its E-E-A-T (short for Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. Make sure your content is detailed, well-researched, and error-free to improve your chances of featuring on Discover.
Use impressive visuals – Images are what will grab the users’ attention in the first place, so use high-quality, striking, and relevant images that are at least 1200px wide. Good visuals can have a positive impact on your content’s click-through rate (CTR) and overall engagement.
Write catchy titles – Your titles need to be both accurate and interesting. Use powerful words, address common challenges or frustrations your audience expresses, use numbers if you can, and avoid clickbait. A good title can make a user click on your content instead of scrolling past it.
Enable RSS feeds – Google Discover uses RSS or Atom feeds for its Follow feature. Make sure these feeds are enabled and correctly configured to improve the odds of your content appearing on Discover.
Follow trending topics – Content about trending topics tends to do well on Discover. You can use websites like Google Trends and keep up with the latest social media and industry-specific trends to keep your content timely and attract more traffic.
Optimize for mobiles – Google Discover is designed around the mobile experience and can only be accessed from a mobile device, so make sure your site runs smoothly on smartphones. You can use PageSpeed Insights to check and improve your mobile performance. Focus on making your site load faster, preventing layout shifts and maintaining a stable visual presentation, and providing easy navigation.
Track your performance – Tracking your performance on Google Discover is necessary if you want the best results. Use the Performance report in Google Search Console to check total clicks, total impressions, average CTR (click-through rate), and average position for your Discover content. This information helps you see what’s working and what needs improvement.
If this all sees like too much, you can always reach out to a professional SEO agency in Crown Point, Indiana for assistance.
Looking for an SEO Agency in Crown Point, Indiana?
Are you looking for a professional SEO agency in Crown Point, Indiana that knows how to get your content on Google Discover? If so, Digital Destination LLC is the top choice. We can help your business reach wider audiences and increase conversions. Contact us at (312) 933-6806 to schedule a free consultation.