No matter how solid your website is, it’s not really going to help you generate much traffic, leads, or sales if it is not showing up on Google. Google uses a complex algorithm to decide which sites show up in search results, and if your website is not checking the right boxes, you might not show up at all.
Below, this SEO agency in Naperville, Illinois is going to explore some of the most common reasons why your website might not be showing up on Google.
New websites take time to show up on Google
If you are just getting started online, it can take a little while before Google indexes your website. Their crawlers (the bots that scan and rank websites) don’t always notice new websites immediately. So, it could take a few weeks or even months before your site shows up in search results.
In the meantime, there are a few things you can do to help speed things up. Submit your website’s sitemap to Google Search Console to let them know your site exists and focus on creating quality content with relevant keywords to help Google figure out what your site is about. You should also work with a professional SEO agency in Naperville, Illinois to make sure your site’s technical SEO is in order — things like website speed, mobile compatibility, and using meta tags correctly can help your site get noticed more often.
Bad site design impacts your Google ranking
Even if your website has been up for a while, a poor structure could be why you are not showing up on Google. Google needs to be able to easily navigate your site to index its content. If your site is hard to crawl (for example, if your site has broken links, confusing navigation, or too many layers of pages), bots will have a harder time indexing it.
The solution is cleaning up your website structure. Make sure your pages are easy to find and organized in a way that makes sense since good navigation and a clear site map are important for both visitors and Google. You also want to fix any broken links or redirects that could confuse those crawlers. A knowledgeable SEO agency in Naperville, Illinois can help you simplify your website to improve user experience and your search rankings.
Weak backlinks lower your website’s authority
Backlinks play a big part in how Google sees your site’s authority. Basically, when other websites link to you, Google views it as if they are giving you votes of confidence. On the other hand, if your site has weak backlinks or links from spammy or unrelated sites, it could hurt your chances of ranking well in search results.
To improve your backlink profile, you should only get links from trustworthy websites. A professional SEO agency in Naperville, Illinois can help with this by creating quality content that trustworthy sites will want to link to or by connecting with other related sites for partnerships.
Keyword competition might be holding you back
If your business is not showing up on Google for some keywords, it could be because of the competition. If bigger, more established companies are using the same keywords, it can be tough for smaller sites to land on the first page of Google.
Instead of chasing those highly competitive broad keywords, try using some more specific, long-tail keywords. They might not get as many searches, but they are usually more relevant to your business and can help you reach a more targeted audience. An SEO agency can help you find the perfect keywords for your site, making sure your site is optimized for the terms that will help you get found.
Fix technical SEO problems to improve your ranking
Technical SEO problems like slow page loading times, missing alt text on images, or improper use of robots.txt files can all make it difficult for search engines to properly index your website. So even if your content is top quality, these technical problems could be the reason your site is not showing up on Google. It is, therefore, critical to have a professional agency regularly audit your website’s technical performance and fix any problems that come up immediately.
Looking for an SEO agency in Naperville, Illinois?
Are you looking for a professional SEO agency in Naperville, Illinois that can help boost your visibility on Google? If so, look no further than our team at Digital Destination LLC. We can help your business reach wider audiences and drive more conversions. Contact us at (312) 933-6806 to schedule a free consultation.