Google has recently launched its March 2025 Core Update, which brings big changes to how websites are ranked in search results. As with past updates, this one will improve the accuracy and quality of search results by adjusting Google’s ranking algorithms. Some businesses are already seeing noticeable jumps in their rankings, whereas others are experiencing noticeable drops, making this update one that website owners cannot afford to ignore.
If you want to know exactly what this update means for your website, this SEO agency in Michigan City, Indiana is going to explain it all below.
What’s new in Google’s March 2025 update?
Google releases these core updates a few times a year to refine how its search engine decides which pages deserve to be at the top. The goal of these updates is to get high-quality and useful content to rank higher whereas low-value or misleading content gets pushed down. The March 2025 update is another step in that direction, as it also makes improvements to Google’s ranking algorithms in order to help users get higher-quality and more relevant search results.
Unlike manual actions or penalties that target guideline violations, core updates make broad changes that affect all websites, even those that have been doing everything right. Some websites might suddenly see a drop in rankings for no clear reason, whereas others could see an improvement. Again, the goal here is to make sure that searchers get the most useful and trustworthy results possible.
More focus on content relevance and trustworthiness.
One of the biggest changes in this update is Google’s stronger focus on ranking websites based on their content’s relevance and trustworthiness. If you run a website that publishes in-depth, well-researched information that truly helps users, you could see a boost in rankings. But if your content is thin, outdated, or low-effort AI-generated and it does not add real value, you could find yourself ranking lower than before.
Google has also taken a firmer stance against “parasite SEO.” This is when websites allow third-party companies to publish low-quality content on their domains just to take advantage of their existing reputation. Google is now explicitly banning this tactic with its updated Site Reputation Abuse policy, which means that website owners need to be extra careful about what kind of content they are hosting. If the content on your website is valuable, relevant, and directly aligned with your niche, you are in the clear.
What if your rankings have dropped?
If you have noticed that your website’s rankings have suddenly changed or that your traffic has decreased, it could be due to this update. Websites that don’t meet Google’s updated quality and relevance standards can struggle to maintain their rankings, especially if they have been using outdated SEO strategies or low-value content. That said, this update can be an excellent opportunity for businesses willing to invest in high-quality content and proper SEO practices.
Partnering with an experienced SEO agency in Michigan City, Indiana can help you adjust your strategy and regain lost traffic. Through refining your site content, improving website structure, and following Google’s best practices, you can improve your business visibility on the internet and stay competitive.
Tips for responding to the March 2025 core update.
If you want to make sure that your website continues to rank well after Google’s March 2025 core update, you will want to focus on these important strategies:
- Publish original, high-quality content that genuinely helps and informs users.
- Improve your website performance. For example, make it load faster and give it a mobile-friendly design.
- Improve your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by showcasing expertise and credibility in your field.
- Monitor your website’s search performance regularly and adjust based on changes in rankings.
Does all this sound overwhelming? If so, consider hiring an experienced SEO agency in Michigan City, Indiana who will make things much easier. With professional SEO guidance, you can stay ahead of Google’s updates and keep your website competitive.
Looking for an SEO Agency in Michigan City, Indiana?
Are you looking for a professional SEO agency in Michigan City Indiana that can help improve your rankings and drive more organic traffic? If so, look no further than Digital Destination LLC. Contact us at (312) 933-6806 to schedule a free consultation.