Google is always improving and making it easier for businesses to manage their online listings and connect with potential customers. In 2025, Google introduced new features to help businesses stay relevant in an increasingly competitive online marketplace.
Below, this listings management agency in Michigan City, Indiana is going to explore four recent updates that can have a huge impact on your online success.
Google Business Profile now supports WhatsApp messaging.
Google now allows businesses to add a WhatsApp contact option to their Google Business Profile. Your customers can now message you instantly through Google Search or Google Maps, and that makes it easier for you to answer inquiries or schedule services. This replaces the old Business Chat feature and gives businesses access to one of the most widely used messaging platforms in the world.
People overwhelmingly prefer texting over calling when reaching out to businesses. A 2024 report by EZ Texting revealed that 81% of consumers have signed up to receive business-related text messages, which proves that customers value quick and direct communication.
You should also consider that WhatsApp has over 2 billion active users worldwide, which makes it the perfect platform for businesses to interact with customers. Enabling WhatsApp on your Google Business Profile makes it easier for customers to engage with you in real time, which can lead to improved customer satisfaction and stronger brand loyalty.
If you need help setting up this feature on your website, consider hiring an experienced listings management agency in Michigan City, Indiana.
Google’s AI can now create digital menus from photos and PDFs.
Keeping menu details accurate and up to date has always been a challenge for restaurant owners. In 2025, Google introduced an AI tool to help restaurants digitize their menus more easily. Instead of manually entering each item, restaurant owners can simply upload a photo or PDF of their menu, and Google’s AI will automatically extract, organize, and display the information in a structured digital format.
This is a big update for restaurant owners because a restaurant’s menu is usually the first thing potential diners wlll check. According to the 2024 Diner Trends Report, 85% of diners look up a restaurant’s menu online before visiting. Another study by Owner.com found that 91% of customers visit a restaurant’s website before ordering takeout or delivery. A well-organized and easily accessible menu can be the difference between gaining or losing a customer.
If you are a restaurant owner, a listings management agency in Michigan City, Indiana can help you implement this feature efficiently, so your menu is always accurate and enticing to potential customers.
Businesses can now edit their profiles directly from Google Search.
Google now allows business owners to update their Google Business Profile details directly from Google Search. You can quickly change your business hours, address, and contact information without needing to log into a separate dashboard.
This can look like a small update, but it has big implications for businesses. A survey by BrightLocal found that 68% of consumers would stop using a business if they found incorrect information online, whereas 80% said they would lose trust in a business with outdated or inaccurate details. These numbers prove that keeping your business is necessary to maintain customer trust and secure new business.
If you need to update your business information frequently, this new feature will be very helpful. That said, keeping your details consistent across multiple platforms can still be a big responsibility. A listings management agency in Michigan City, Indiana can help your business maintain accurate and uniform information across different engines, directories, and review platforms.
Google’s new API makes managing multiple business locations easier.
Google has upgraded its API to make it easier for businesses with multiple locations to manage their listings from one place. The Google Business Profile API now allows businesses to update multiple locations from one system.
This update is especially useful for franchises and multi-location businesses. If different locations have inconsistent details, customers can get confused, and your business credibility can suffer. With centralized management tools through the Google Business Profile API, all your locations will have the same information.
If managing multiple locations feels overwhelming, an experienced listings management agency can help businesses take full advantage of this feature.
Looking for a Listings Management Agency in Michigan City?
Are you looking for a professional listings management agency in Michigan City, Indiana that can help you optimize your business profiles and improve your local search presence? If so, look no further than Digital Destination LLC. Contact us at (312) 933-6806 to schedule a free consultation.