When businesses run paid search campaigns, they often chase those high-traffic keywords that attract a very large audience. But if you only focus on the popular keywords, you could miss out on some incredible opportunities. Zero search volume keywords are usually ignored, but the reality is that they can drive more targeted traffic and increase conversions.
Below, this SEM agency in Naperville, Illinois is going to explain why you might want to consider zero search volume keywords in your paid search strategy.
What are zero search volume keywords?
Zero search volume keywords are pretty much what they sound like — keywords that don’t show any search activity in keyword research tools. These tools might label them as unimportant since they seem to lack an audience. But these keywords can still be valuable, especially if they match what your audience is truly after.
Keyword research tools are not always spot-on and might overlook new trends or niche queries. Believe it or not, 15% of searches on Google every day are brand new. This means you could tap into some fresh traffic that others are not going after yet.
The benefits of targeting zero search volume keywords
It might seem strange to go after keywords with zero search volume — after all, why focus on terms that no one seems to be searching for? But surprisingly, these keywords can drive some really good traffic.
When people type in those specific, long-tail keywords, they usually have very particular needs or problems they are trying to solve. This means they are much more likely to convert. On top of that, there is hardly any competition for these keywords, so you spend much less for each click.
A professional SEM agency in Naperville, Illinois can help you find these keywords and set up ad campaigns that attract motivated users who are searching for exactly what you offer.
Comparing zero search volume and long-tail keywords
Zero search volume keywords and long-tail keywords can sound similar since they both target very specific searches. Long-tail keywords usually have lower search volumes compared to short-tail ones, but they still show some measurable data. On the other hand, zero search volume keywords show no traffic at all — at least according to keyword tools.
That said, every zero search volume keyword is also technically a long-tail keyword. The key is to find which ones could drive traffic based on what users are looking for, not only the numbers.
A knowledgeable SEM agency in Naperville, Illinois can help you analyze these keywords and determine which ones are worth going after based on the trends in the industry, what people are really looking for, and what your competitors are up to.
Get the most conversions from zero search volume keywords
Zero search volume keywords can really drive conversions. People searching for these terms are usually further along in their decision-making process, so they have done their homework and are ready to buy. If you focus on their specific needs or problems with customized ad copy, you will improve your chances of converting them.
A professional SEM agency can make sure that your ads are designed to speak directly to the search intent behind these low- or zero-volume keywords. This can help you turn those clicks into actual sales or leads.
Zero search volume keywords save ad costs
Since zero search volume keywords usually have little to no competition, the cost per click is usually way lower than those popular keywords. This means you can stretch your budget further and get more clicks and conversions without spending a fortune. With fewer competitors bidding on these terms, you also have a better chance of ranking high in search results for those keywords.
If you play your cards right, using zero search volume keywords in your paid search campaign can be highly cost-efficient to bring in some valuable traffic. An SEM agency in Naperville, Illinois can help you adjust your bidding strategy and optimize your ad spend for maximum ROI.
Looking for an SEM agency in Naperville, Illinois?
Are you ready to take your online marketing efforts to the next level by partnering with the top-rated SEM agency in Naperville, Illinois? If so, Digital Destination LLC is just a call away. We can help you optimize your paid search campaigns and generate more traffic and conversions. Contact us at (312) 933-6806 to schedule a free consultation.