Local businesses can use online marketing as a way to attract new clients—all with a minimal initial investment and a large ROI that improves over time. According to Search Engine Watch, searches that are based on localized keywords lead to a store visit from a customer and an extra sale within a day. Furthermore, 50% of mobile users are likely to visit a store after using localized keywords in one of their searches, with 34% of users who conduct the search on a tablet or a computer following up with a visit. This means that without proper listings management, you could be missing out on a significant chunk of your potential customer base. Here is how you can take full advantage of online listings management and reputation management in Schaumburg:
1. Keep Your Contact Information Up-to-Date
When people search for a product or a business online, their intent is most likely to contact the company for more information. This could mean making a phone call in order to schedule a visit to the showroom, or to ask for a price estimate. This is why it’s important that your listings have your contact information such as address, phone number, email, and website. In fact, your contact information should appear on search engine results related to your business. That way, customers can contact you quickly and easily. You also want to include your business hours in the contact information so that customers can know the appropriate times to visit or call your business.
2. Excellent SEO
Localized SEO is much less competitive than its generalized counterpart. The reason for this is quite simple—it’s because you have fewer businesses competing for the same keyword. As such, it’s a smaller investment, and it can become effective very fast. Good SEO is essential to listings management, because without it, very few people will be able to see your listings online. One good way to help your website climb to the top of Google’s search results is to provide as much relevant information as possible through all of your online avenues, including your website, blog, and listings.
3. Make Sure to Include Reviews
Listings that only provide basic information tend to perform poorly compared to listings that also provide links to review services and websites. If customers can do a quick check in order to see what others have to say about your business, they will generally feel much more confident about buying from you. For example, if you own a construction company, being able to showcase reviews that highlight your great customer service, affordability, and quality service will make customers feel less tempted to look elsewhere for the same services.
4. Take Advantage of Paid Options
Promoting your posts on Facebook and Twitter can have a great impact on your social media marketing campaign. Luckily, this option is also available on numerous listings websites. If you have access to data analytics that show which platforms perform best for your business, you can invest a bit of your budget in further promoting your listings. Alternatively, you can try to promote your underperforming listings, then measure the decrease or increase in ROI until you find the best mix.
Listings management can be a great benefit to your overall online marketing strategy, and if done right, the ROI will reflect this. If you would like to know more about this practice, or if you are looking to hire a professional team to handle your listings management for you, contact us today and we will be glad to provide a free evaluation.