Sometimes, even Milwaukee area digital online marketing companies can get confused. Advertising has never been easier, more affordable, and more effective than it is today thanks to the internet. However, with so many advertising platforms out there, it can be difficult to determine which is the most effective. Sure, you could go with the time tested “trial and error” method, but that would delay your marketing campaign and waste a part of your marketing budget. In this article, we’re going to take a look at the best online advertising platforms for SEM and help you pick the right one for your Milwaukee business.
1. Google Ads
At the top of the list, we have Google Ads. Google Ads is an industry leader that has routinely outperformed its rivals in the online advertising space. The platform allows you to target both display and search networks, where you can bid on specific keywords related to your products, services, brand, and industry. Companies will use both short-tail and long-tail keywords in their campaigns, which allows them the flexibility to target untapped customer queries or compete for high volume, highly popular search items.
2. Bing Ads
Bing is one of Google’s competitors, and it is currently the third largest search engine on the market. The website operates very similarly to the Google search engine; however, it can reach a different segment of the market, which you can use to your advantage. According to Microsoft, Bing users tend to spend 35% more than your average internet searcher when buying online. On top of that, many businesses will overlook Bing in their marketing campaigns simply because Google has a stronger brand. This will allow you to compete for a potentially more profitable market with fewer companies.
Over the years, Facebook has used the data gathered from its gigantic userbase to create one of the most effective advertising avenues to date. Through Facebook Ads, you can target niche markets very precisely, or you can choose to target broad markets that are at any stage of the funnel. You are able to fine-tune the details of your targeted demographics based on age, location, and interests. Facebook differentiates itself from search engine advertising in two other ways: you will be bidding on the target audience instead of keywords, and you can use visual elements in your ads in order to maximize engagement.
Amazon is currently the third most popular advertising platform, after Google and Facebook. It is a huge platform with over 300 million user accounts on Amazon, and over 100 million accounts on Amazon Prime. The ad options here are varied, and you have four categories to choose from: Sponsored Products, Sponsored Display, Sponsored Brands, and Amazon Stores. You can also customize the type of ad you want to use, and your options include display ads, video ads, and custom ads. Once a campaign is started, your ads will appear on the official Amazon website, other Amazon-owned websites, and on Amazon devices.
If your business has a B2B focus, LinkedIn provides one of the best advertising markets today. As you may already know, LinkedIn is a social media platform specifically built for business professionals, so any advertisement on this platform can target your ideal customer. You can target users based on their location, industry, business size, and position in their company, among other factors. There are also plenty of ad types to choose from. You have ads that appear in the newsfeed, on the website’s right-hand column, or in your customer’s private message inbox.
If you would like to know more about which platform can provide the most effective customer acquisition avenue for your company, Digital Destination can help. As a premier online digital marketing agency, we help companies fine tune their SEM in Milwaukee in order to increase their brand’s reach and conversion rates. contact us today to request a free quote!