The one thing most websites lack is personal contact. However, when you reinforce your site with live chat functionality, that’s no longer the case. Think about it: You probably wouldn’t open your business without having your sales or customer service representatives in place. Then why do you have a website that’s open 24 hours a day, 7 days a week, 365 days a year without one?

By incorporating online chat features on your site, you can offer your potential customers a personal point of contact at all times. Your site visitors will be able to instantly strike up a conversation with an actual person trained to provide information about your products and services. This kind of interaction is the secret to retaining customers, and to converting your site visitors into customers.

The first thing that live chat support does is ensure customer loyalty.

If your customers know that they can visit your site and have their concerns addressed in real-time by a real person, they are more likely to continue to do business with you now and in the future. Any business manager knows that customer loyalty is just as important as mining for new clients. Having someone available to help your customers can change the entire landscape of your online business.

Then, of course, is the lead conversion aspect.

When a casual visitor comes to your site, he/she is far more likely to buy from you if they see you have someone ready to meet their needs on their schedule. With a static site where there is no one to give an extra push, the same visitor will have to click around your website to find the information they want, and chances are, the new customer you spent money on getting to your site may now leave and go to another site.

On the other hand, we also know that the more time someone spends on your site, the more likely they are to become a customer or refer someone else to your site. How do you get the best of both worlds to give your customers the information they’re looking for without leaving your site, but at the same time, allowing them to spend more time on your website? By using a live chat service, your site visitors can get their questions answered and spend more time on your site.

Live chat services have made great strides since Web 2.0 has brought the world together in an easy-to-use, people-friendly platform. Not only can a live chat agent offer better information and respond to questions, but they can also be trained to sell your products and convert curious visitors to happy customers. It’s a great fit; a way to retain your existing customers and to win new ones as well.

It doesn’t matter what business you’re in — investment properties, online auctions, automotive services, or anything else you can think of — live chat services can make a world of difference to your growth and expansion. If your customers know they can visit your site and get the answers they need from a live person in real-time, then they will be much more likely to visit your website over a competitor who doesn’t offer chat services. That translates into customer retention, which is the gold standard of a well-respected business. Speaking of which, if a visitor just looks around and finds that you have a live chat, they’re more likely to stay on your site, pose questions, and hopefully purchase something. Your chances of sales conversions are significantly increased if you provide a live chat agent to attend your website 24/7.

Implementing Live Chat for Your Peoria Business Website

Your website is the crown jewel of your business today, and by having live chat services, you can ensure that you get the most out of your cyberspace presence. If your business is located in the Peoria area, and if you’re interested in having live chat capabilities on your website, please feel free to contact us today.