In recent years, pay per click (PPC) marketing has become one of the fastest ways of making money online, as it helps drive targeted traffic to your website. But far too many people seem to think PPC is an easy task, and they fail to understand that if their PPC strategy goes south, they could lose a lot of money.
When you don’t understand the concept very well and make mistakes, there is no point in spending money on marketing. You will only end up losing your hard-earned money, and your website will fail to generate the right kind of traffic. Avoiding these mistakes is essential to your Peoria business.
What exactly are these mistakes? Let’s find out.
Mistake 1: Wrong Keyword Usage
One of the most important aspects of online marketing, whether we’re talking about SEO or SEM, is “keywords.” Using cookie cutter keywords for your PPC campaign, rather than specific search terms, is a big mistake. These keywords could very well end up showing ads for websites that are related to your business, but are not specific to your business.
Mistake 2: Targeting the Wrong Audience
Pay per click marketing is an excellent choice, as it allows you to display the ads in the most specific areas. That being said, if you target the wrong group of people or the wider population, you will not be able to make the most of your PPC campaign.
Mistake 3: Creation of Irrelevant Ads
Most online marketers do not understand the significance of a relevant ad-copy; they create an ad-copy that is not related to their target demographic or niche. As a result, all of those hundreds of marketing dollars invested into the PPC campaign only tend to attract unwanted, completely unqualified traffic to the website.
Mistake 4: Not Performing Any Test
Many online marketers make a mistake of running their PPC ads and not following up on them. It is how they lose both focus and money. Make sure you keep track of keywords, conversions, sales, etc. You can use Google Analytics to perform this task efficiently. Once you stay on top of the campaign’s activities and metrics, it will help you control the ad campaign more effectively.
Mistake 5: Not Maintaining A Quality Score
Once you have created an account for the PPC campaign on Google Ads, be sure to maintain a decent quality score. A high-quality score will help boost the keyword performance used in your PPC campaign. A lot of people do not really care about the quality score of their account, and as a result, their SEM campaign suffers.
Mistake 6: Sending Visitors on The Homepage
Homepages are somewhat generic, which is why it’s not recommended to use it as a landing page for the PPC. The homepage is not customized to specific keywords like PPC ads. Hence, directing visitors from the PPC ads to the homepage is not a good strategy. Instead, you should send them to a more relevant page. This way, it will be easy to persuade them for a call to action. It may be a good idea to link the keyword that you use in an article or a blog back to the homepage, but it’s generally not a good idea to link to the homepage when you are sending back visitors from ads.
Improve Your Odds of Running a Successful PPC Campaign in Peoria
The Pay Per Click campaign is not always easy to manage — you’ll need expertise and appropriate knowledge. This is where we come in. We have the experience, expertise, and market knowledge to skyrocket the effectiveness of your ad campaigns and maximize your ROI. To learn more about SEM in Peoria, contact us today.