SEO and content marketing go hand in hand — to have a successful search campaign, it’s important that you have high-quality content. But what trends in content marketing can influence your SEO most positively? Well, what you should know is that the traditional way of building content is slowly fading away. These days, it is crisp, precise, well-trimmed, and stylish content that is rising to the top. For brands, to build user engagement and loyalty, the right kind of content is key.

Here are four content marketing trends that should be followed by brands in 2020:

User-generated Content

According to the latest findings, 70% of customers prefer to read user-generated content rather than glancing through a generic piece of information. The world of the internet isn’t deprived of generic content. In fact, it is flooded with generic content. Today, well-built and highly informative user-generated content is more important than ever.

User-generated content refers to authentic reviews, blog posts, recommendations, and comments. This process involves businesses requesting their customers to share their experiences with the brand’s products or services. Imagine how wonderful it is to witness your target audience as your brand ambassadors or as your marketers! Readers or prospective customers tend to trust the comments or reviews posted by real people who have experienced the product or service.

Going Interactive in Communication

Storytelling is the best way to engage with your prospects. Interactive communication is what builds a meaningful and sensible relationship with the brand. Moreover, storytelling creates an emotional and social impact in the minds of customers. The core elements of any interactive communication include emotion building, a powerful message, and morale.

Time and again, statistics have reiterated the potential of interactive communication. As of late, having realized this potential, many brands have incorporated interactive storytelling into their online marketing strategy. Brands that have utilized the power of interactive communication have succeeded in building a deeper connection with their target audience. Now more than ever, it’s important for your brand to establish a deeper engagement with the target audience through interactive storytelling.

Tapping Influencers

According to marketing experts, content marketing, which is aptly supplemented through influencer marketing, is going to become a great hit in the years to come. A study performed by one of the leading business consulting firms highlights the fact that brands capitalizing on the power of business ambassadors witnessed high retention rates.

Social media is considered to be the best avenue to establish contact with influencers belonging to the same interest group. Indeed, the same platform can be utilized to promote and share what influencers have to say about your brand. Utilizing social media, conducting live events, and posting blogs are some of the tools to promote your brand influencers. Brands can easily attract the attention of their target audience through influencers. Hence, content marketing strategy should be evolved accordingly.

Mobile Content

Mobile content marketing is one of the most important aspects of SEO in 2020. Given the fact that a significant proportion of the content is viewed and shared through smartphones, new-age marketers shouldn’t underestimate the potential of mobile content marketing. Mobile-friendly websites are essential at this point in time, which means the challenge is to build content that suits mobile users.

There you have it: four content marketing trends that can help you get a step closer to your online marketing goals.

Reinforce Your SEO Content Marketing Strategy in Bloomington, Illinois

It takes a lot of work, commitment, and know-how to create captivating content that sells. But once you have done it (and done it right), you will see improvements in your brand awareness and your organic search rankings. If you would like some support with implementing the best content strategies in your SEO campaign for your Bloomington business, contact us today.