If you have ever had a question while making a purchase online, then you will understand the frustration of not being able to figure out if a product or service is right for you. This is precisely why, as the owner of an e-commerce website, you should consider the idea of implementing live chat support on your website.
Outside of answering simple questions, there are many other reasons why you may want to look into live chat support, all of which will help you sell more products and increase your customer satisfaction in the end. In this blog, we are going to look at some of the key advantages of setting up live chat functionality on your website. You can use this information to help make a decision on how to utilize this technology to benefit your Chicago business.
Reduce Shopping Cart Abandonment
It is estimated that about 70% of all customers leave their full shopping carts behind on websites! This is largely because there is no live chat agent to help them resolve their queries or clear any doubts about the product or services. However, when you offer your consumers a live chat option, they won’t have any unanswered questions. They will have the assistance that will make them comfortable enough to stick around and complete their order.
It goes without saying that reduced shopping cart abandonment will increase your sales. But if you want to take your sales even higher, why stop at using the website chat support to encourage customers to check out? Why not also encourage them to add a few last-minute items to their carts by recommending related products based on their search history, items already in the cart, or previous orders?
Outside of talking to your customers via a website chat, you can also use the software to track their browsing habits while they are on your website. This can help your live chat agents suggest products to your customers that they might be interested in.
Increase Customer Confidence
Did you know that live chat has the highest consumer satisfaction rate at 82.1%, according to LiveChat’s Interactive 2020 Customer Service Report?
Having live chat support on your website helps you build a connection with your potential customers, which helps boost their confidence and loyalty. When a visitor has engaged in a conversation with an expert voice chat representative, they are less likely to turn away from your website or abandon their shopping carts mid-purchase.
Build Better Advertising Campaigns
You can use the website chat software tracking results to help you build your advertising campaigns, because they will help you see what your average customer is interested in. With this information, you can fine-tune your targeting approach. You can target the top-selling products in your advertising campaigns since you now know that they are the most likely to draw more customers to your online store.
Implementing Live Chat for Your Website in Chicago, Illinois
Setting up live chat support on your website is one of the best ways to make sure your website scores high on customer service, which translates into higher sales for your business. Without live chat functionality, you may be turning your customers away from your website, or at least losing a customer over a trivial little question.
If your business is located in the Chicago, Illinois area, and if you are interested in incorporating live chat functionality into your online business strategy, please feel free to contact us today to request a free quote.