Most marketers and online business owners think that search engine rankings are the only reason to optimize a website. While that used to be true, the way SEO (search engine optimization) works has changed in the past few years.

In order for businesses to grow to their potential and attract users today, SEO tactics had to change. SEO itself is continuously evolving as well, as spammers are always looking for ways to take advantage of ranking systems.

For business owners, it can seem impossible to keep up with all the demands of SEO. However, at Digital Destination LLC, we have gotten ahead of the curve to help businesses in the greater Chicago area stay up to date on how to reach more potential customers.

One of the key ways that we stay ahead of everything is by focusing on customers or user experience, rather than just rankings.

The Importance of User Experience

We have an understanding of how to optimize your business’s website for user experience. This is simply focusing on what the visitor experiences when they go to your website.

Everything that we do is intended to make the user experience better, though there are some practices that are required by search engines if you want your website to increase its relevance and rankings. Some of the things that are needed are outlined when you get a free SEO audit, so you’ll know exactly what needs to be included (and what needs to go) on your website.

Search engine optimization can be somewhat complicated, and it grows even more complex each year with the intent of collecting data to give users more of the content they want and less of the content they are not interested in. To effectively use this data collection to your advantage, you’ll want your website to contain more content that users are interested in.

SEO for User Experience Practices

Research Keywords

Researching keywords is typically the starting place for businesses that want to strengthen their online marketing strategy. This is an essential practice that has an effect on your entire website and marketing efforts, so it should not be taken lightly. If you are not sure where to begin, you may want to consider getting a free SEO analysis from us to help you get a better idea of how keywords can affect your website.

Entice Clicks

When you get our free SEO evaluation, you will learn that optimizing your website is about more than ranking high on various search engines. It is about getting users to click on your website. Even if your ranking is not as high as your competitors’, you can still bring in just as many clicks by ensuring that you capture user attention and entice them into clicking on your website.


A URL of your page and the breadcrumb displayed for your page should be relevant to your products or services, adding to the website’s credibility. If either of these aspects does not match the website or searcher intent, your website may not be considered viable.

Looking for a Professional SEO Agency in Chicago, Illinois?

If you would rather focus on other aspects of your business and not spend time trying to learn about the best SEO practices, then you should consider working with the team of digital marketing experts at Digital Destination. We can help you get more insight into the performance of your website and the user experience you are providing, which will, in turn, help your Chicago business grow and rank high in local search results. Contact us today to request a free SEO evaluation.