If you want to get the most out of your search engine optimization (SEO) campaign’s performance, there are some specific things you should do, and some things you should avoid. In this blog, we’re going to focus on the latter — some things you should avoid while setting up and running your SEO campaign in Orland Park, Illinois.

Not optimizing page speed for every web page

While most webmasters and online marketers optimize page speed for their home page only, other pages (like categories and product pages, for example) are often avoided. Don’t make this mistake, as these pages are often conversion pages.

Not redirecting the non-preferred version of the website to the preferred version

You should always 301 redirect your website’s non-preferred version to the preferred one. It’s important to make sure that your customers land on only one website (the preferred version) and that they don’t see two different links to the same website.

Not using Content Delivery Network for your website or blog

CDN is a system that uses methods that allow a website to display visual content (such as images and videos) faster, even when the website is crowded with traffic. eCommerce websites that serve customers around the globe draw traffic from different locations. As a result, the website often becomes “heavier,” leading to an increase in loading time. Serving your visual content using CDN helps minimize server load time and directly helps boost the page speed score, which results in a better user experience. Also, it’s important to note here that Shopify and several new websites hosting platforms offer this as a default feature, while some versions of WordPress, Woocommerce, Magento, and other older platforms do not.

Using your product description on other websites

More often than not, small and medium-scale businesses copy product descriptions from their website and use the same descriptions on third party sellers like Amazon or eBay. User-generated content, such as user product reviews, makes a distinction to a certain extent, but it is best for at least 50% of the product descriptions to remain unique on your website. You should also remember to upload and retain original SEO optimized product descriptions on their website before sharing other versions on other seller websites. This way, your website has a greater chance to rank higher, because search engines would find out that the original SEO optimized content is hosted on your website. This can bring about an increase in your organic traffic.

Not including an FAQ page on your website

Whenever consumers plan to make a purchase, they usually look for the FAQs. These are essential for eCommerce categories, and especially for electronic products. When the FAQ portion is missing on your product page(s) or website, this can lead to lower organic traffic, and you stand to lose out on potential conversions. You can infuse the FAQ section with high conversion long-tail keywords (that start with what, why, where, when, and how). So, not including an FAQ page proves to be among the biggest SEO mistakes to avoid. It’s important to think of the right questions and provide helpful answers for your website visitors. If you would like help creating an FAQ page on your website, here is a list of the Top Chicago Web Design Agencies that can assist you.

Make the Most Out of Your Search Engine Optimization Efforts in Orland Park, Illinois

If you would like to team up with a reputable SEO agency in Orland Park, Illinois to boost your eCommerce business’s presence, contact the team at Digital Destination today. We can help you design and execute a customized SEO strategy to maximize your campaign’s effectiveness for an affordable price.