Backlinks play a critical role when it comes to the local SEO performance of your Chicago business. Seen as one of the key building blocks of any robust SEO campaign, your backlinks (or inbound links) simply refer to external links pointing to your website.

Before we dig into the nitty-gritty of what backlinks are, it is a good idea to outsource your local search marketing to an experienced SEO agency in Chicago, Illinois. Building backlinks and performing other strategies to enhance your local SEO performance can be a steep hill to climb, especially when many other facets of your local marketing campaign warrant your time and effort. This is why partnering with a local Chicago SEO specialist can be the perfect way for your business to step up its marketing efforts and get found in search results.

If you are looking for someone to take care of your local SEO in Chicago, Illinois, then the team of online marketing experts at Digital Destination can help.

Now to the question…

What do backlinks do?

You do not have to be a seasoned marketer or web developer to figure out that search engines like Google and Bing use machine learning algorithms to rank web pages in search results. The whole point of this is to deliver an improved experience to the Internet user. You could populate your website with top-quality content, but unless you have a large number of backlinks from quality sources, the chances of your business website getting under the search engine’s spotlight are very slim.

Backlinks are like certificates of authenticity from other websites and having a strong network of backlinks is an indication of your website’s popularity and legitimacy. This means that the more backlinks you have from industry-relevant websites, the more attention you receive from the search engines and the higher your chances of appearing organically in top local search results.

Is bigger better?

Well, having some links is definitely better than having none whatsoever, but it sure helps to have backlinks from websites with high domain authority (DA). Again, backlinks are like having a certificate of authenticity… but only when they come from websites highly regarded by search engines themselves.

So, would it help to get inbound links from any high domain authority website?

As much as we want this to be the case, it is, unfortunately, not. Industry relevance is the key to building a strong backlink profile.

For example, getting a backlink from Time or BBC for your real estate business website might not help you as much as getting a link from some other local online platform that is locally known for publishing real estate news and blogs. This is true regardless of the fact that both Time and BBC receive loads of international traffic. But you do not need international traffic, do you? You want to get discovered locally.

The Last Word

Think building backlinks that come from reputable websites which feature content that is directly related to your company’s products or services is too much work for you? You could always reach out to your local Chicago SEO service provider to build a strong backlink network for you.

Looking for a Top-Rated SEO Agency in Chicago, Illinois?

At Digital Destination, our team of online marketing experts can help your business position itself in front of your target market and ahead of the competition. With our SEO services in Chicago, Illinois, we can help you optimize your profitability by driving more quality traffic to your business. Contact us to request a free quote!