Since prospective clients often use search engines like Google to find lawyers in their area, search engine optimization (SEO) has long been the go-to marketing strategy for law firms in the Michigan City area. A quick search for “best family lawyer near me” is likely to bring up dozens of law firms in the search results. This means that several law firms are vying for those top spots in the search results to attract the most local clients.

If you own a law firm in Michigan City, Indiana, you’ll want to climb to the top of the results so that your firm stands out from the pack. To accomplish this, you will need to plan and execute a local SEO strategy that targets clients in a specific geographic area.

What does local SEO mean for law firms?

As the name suggests, local SEO is an SEO technique that includes optimizing the website for local or geo-specific search. If you represent clients in a specific city, county, or state, you can use local SEO to rank for localized search terms — for example, “best lawyer in Michigan City, Indiana” — and generate leads from people in your targeted region.

Furthermore, ranking for localized keywords is less competitive than ranking for broad keywords. There may be fewer people searching for “family lawyer in LaPorte County, Indiana,” and there would also be fewer law firms attempting to rank for that term instead of “best family lawyer.”

Five critical components of local SEO

If you are ready to dip your toes into local SEO, consider implementing these local SEO components for your Michigan City website to start attracting more local clients.

Website optimization: Website optimization is the first component of local SEO. To rank in local search results and attract organic traffic, you will need a website that loads quickly, is easy to navigate, and can be indexed by search engine bots.

Mobile experience: Given that mobile devices account for approximately 60% of all Google searches, you would want your site to be mobile-friendly so that potential clients can browse your site even while using a smartphone or tablet. A mobile-friendly site is simply a version of your website with clear text, quick-loading media, and simple call-to-action buttons.

Keyword research: You can only attract local visitors to your Michigan City business’s website if you use localized keywords in your web pages’ titles, meta descriptions, and body text. When performing keyword research for your law firm local SEO, use Google’s keyword planner tool or other keyword research tools like SEMrush to find search terms relevant to the area you serve and the services you provide.

Content creation: Once you have put together a list of the search terms you want to target, you should create insightful content that appeals to the needs and wants of your clients. Sprinkle your chosen keywords naturally throughout your web pages to rank for these terms in local search.

Positive reviews: A slew of glowing reviews will help your law firm stand out in search results. Consider this: if a potential client searches for a lawyer and finds that your firm has the most favorable reviews, they will likely choose you over the competition.

Are You Looking for an SEO Agency in Michigan City, Indiana?

If you are looking for an SEO agency in Michigan City, Indiana to help make your website appear higher in search results, you can trust Digital Destination. We can help you improve your online reputation and establish your law firm as a leader in your niche. Call us at (312) 933-6806 or contact us online to request a free quote!