When it comes to making your website visible in search results and increasing your overall conversions and revenue, nothing beats a well-executed Google Ads campaign. With that being said, because you pay for each click on your ads, a poorly managed Google Ads campaign can cost more (sometimes significantly more) than the money it makes. There is no one-size-fits-all solution for managing a profitable Google Ads campaign for your business in Michigan City, but there are several levers you can pull to optimize your performance.

This blog will discuss four of the most critical (yet often overlooked) factors to consider when optimizing your paid search campaigns. Some of these are more complex than others, but by incorporating these elements into your paid search efforts, you can quickly get your Michigan City business in front of your target audience!

Research the best keywords.

Most people know that research is paramount for achieving marketing success. After all, your intended audience will only be able to find your Michigan City business online after searching for a keyword or key phrase you have bid on. After setting up your Ads account, you can easily conduct keyword research using Google Ads keyword planner or any other keyword planning tool (like SEMrush) and compile a list of suitable keywords for your ad campaign.

While you are researching the right keywords to use, you should also research the wrong ones or “negative” keywords. By telling Google what your product is not, you can prevent your ads from appearing on keyword searches that are not exactly relevant to the customers you want to attract. At the end of the say, this can save a lot of money on your ads.

Optimize your landing page.

Your ad may drive qualified leads to your landing page, but that is not the end of the story. It is then the landing page’s job to turn that lead into a customer. For this purpose, you should optimize your landing pages for conversions by aligning the message of your ads with the message of your landing page. Maintaining consistency between your keywords, ad copy, and landing pages can increase click-through and conversion rates while decreasing your cost per click.

Focus on geo-targeting.

You can benefit from spending your marketing dollars on specific geographic areas regardless of your market or industry. You may want to observe where your engagement is coming from and prioritize your ad spend in those locations. You can save a ton of your budget by blocking ads in some locations while increasing the chance of conversion in others.

Fill out all available ad content.

Expanded Text Ads (ETAs) have had a significant impact on the world of Google Ads since their debut in July 2016. ETAs are an excellent way to tell a story about your product or service offering because they provide additional space for related information. If you want your ads to generate a decent ROI, fill out all available information fields, including the final URL, headline one, two, and three, path one and two, and description lines one and two.

There you have it: four crucial but overlooked factors to consider so you can get the most out of your Google Ad campaigns. Hopefully, you will focus on these and help your Michigan City business reach new levels of success.

Are You Looking for an SEM Agency in Michigan City, Indiana?

Are you looking for a Google Ads partner? Digital Destination is a full-service SEM agency serving Michigan City, Indiana and helping businesses grow their revenue online. Call us at (312) 933-6806 or contact us online to request a free quote!