Content marketing and search engine optimization (SEO) are two of the most important tools in your digital marketing toolbox, but they serve very different purposes. So, which one is the better investment?

Below, this SEO agency in Oak Lawn, Illinois is going to discuss the ins and outs of content marketing and SEO separately to help you determine which one is the better investment option for your business.

What is content marketing?

Content marketing helps businesses get their products and services in front of potential customers without relying on traditional advertising methods. It is a way to engage with your customers, build trust, and establish credibility by providing valuable information that benefits them.

Through content marketing, you can offer a myriad of content, including blog posts, infographics, ebooks, and whitepapers. You can also create videos that answer common questions or demo your product.

In today’s digital age, where consumers are inundated with advertisements daily, it is more important than ever to have a presence across various channels, so people are exposed to your Oak Lawn business regularly.

What is SEO?

SEO is a method of getting traffic from search engines. This usually involves understanding what people are looking for and writing articles that answer their questions. The goal of this process is to get your content to rank higher in Google’s search results.

Your SEO agency in Oak Lawn, Illinois will suggest writing about topics that are popular in your niche or related to it. You’ll also want to optimize your site so it will show up in Google’s search results when someone types keywords into the search bar on the main page.

What is the difference between content marketing and SEO?

In today’s age of digital marketing, content marketing and SEO are usually lumped together as one. However, while they both have their place in modern marketing strategies, they are not quite identical.

Content marketing is a way to promote your business through its own website or blog by providing valuable and interesting information to site visitors. On the other hand, SEO uses strategic techniques to drive organic traffic from search engines like Google.

Should you focus on one over the other?

A common question business owners face is whether they should focus on content marketing or SEO to drive traffic to their websites.

It is important to note that these two things are not mutually exclusive — in fact, many SEO agencies in Oak Lawn, Illinois will recommend doing both. But if you can only prioritize one type of marketing strategy, it is generally a good idea to invest time and money into SEO because it leads directly to website traffic.

Our advice? Do them together.

If you want your marketing campaigns to be as successful as possible, content and SEO should go hand-in-hand.

Content marketing can help you rank higher on search engines by allowing Google to index your content more easily. It also helps you promote your brand and generate leads by providing valuable insights and tips that people are searching for. On the other hand, if you don’t have a site optimized for search, it will be very difficult to rank in Google’s search results regardless of how compelling the content is on your site.

When starting a new business, deciding how to spend your time and resources can be tricky. But by thinking of them as an investment in your future, you will benefit from content marketing’s lead generation capabilities and SEO’s ability to help you rank on search engines. This means more people will find your website via searches, which in turn, means more sales leads for you.

The key here is that both are investments — if you put off one of these strategies until later, it may end up hurting your business in another way down the road.

Looking for the Best SEO Agency in Oak Lawn, Illinois?

Are you ready to partner with an SEO agency in Oak lawn, Illinois that can help you develop an effective content marketing or SEO strategy? If so, look no further than the professionals at Digital Destination LLC. Contact us today at (312) 933-6806 to get started.