The world of marketing is constantly evolving. How will the pay-per-click (PPC) landscape change in the next year? What should webmasters and marketers focus on to keep up with the industry? If you are looking for answers, you’ve come to the right place. Below, this SEM agency in Berwyn, Illinois is going to discuss some of the top PPC trends you should be aware of in 2023.
Mobile Search
One factor that is really changing the game for PPC is the continued rise of mobile search. In the second quarter of this year, about 59% of all Internet users were searching on mobile devices rather than on desktop computers. This trend will only continue as more people turn to their phones for all their everyday needs. As a result, it’s important for businesses to adjust their advertising accordingly or risk being left behind.
Voice Search
Voice search has been around for a while, but it was not until recently that the technology was advanced enough to handle the complexities of human language. As more and more people adopt voice search, we will see a shift from text-based searches to voice-based ones. This means that SEM agencies in Berwyn, Illinois need to be prepared to create highly targeted ads that will resonate with consumers based on what they say instead of what they type.
Intent
Google Ads is not just about getting your ads to show up next to the right searches — now, it is more important than ever to understand search intent. Even Google has been shifting its focus to understanding intent, as is evidenced by its Hummingbird, RankBrain, and other algorithm adjustments. That’s why it is vital for SEM agencies in Berwyn, Illinois to ensure you are advertising on keywords that are highly relevant to your business and know where your customers are searching so that you can be there when they need you.
The Need for Speed
Nearly half of all Internet users expect a website to load within two seconds or less. In today’s world, slow websites are the most common reason for poor conversion rates. With the increase in PPC budgets and the decrease in conversion rates, it will become even more important for marketers to optimize their sites for speed. In fact, the “Page Experience Update” rolled out by Google now makes page load speed an official ranking factor. The bottom line is that if your website takes more than three seconds to load, you will most likely lose customers to your competition.
Automation
Automating some parts of your campaign can save you time and make it easier to tailor your ads to the specific needs of your audience. Automated bidding tools, for example, can allow you to set a specific budget per day or hourly cost. The tool will then automatically adjust bids on keywords and phrases to maximize conversions while staying within the set budget. Your SEM agency in Berwyn, Illinois can also implement other automated features, like drip campaigns, that send out email messages after a certain number of days or hours have passed.
VR Ads
The rise of virtual reality (VR) ads is an inevitability. With more people getting into the habit of wearing their headsets when they are not gaming, it is a natural progression to ensure that you can get ads on those screens too. With VR, we are talking about a whole new level of immersion that traditional online advertising does not seem to be able to provide.
Looking for an SEM Agency in Berwyn, Illinois?
Are you ready to partner with a professional SEM agency in Berwyn, Illinois that can help deliver effective results for your PPC campaign? If so, Digital Destination LLC is the agency to call. We can help you stay on top of PPC trends by providing expertise and insights that you may not have the time or resources to do on your own. Contact us today at (312) 933-6806 to learn how we can help.