The copy on your Google Ads text can make or break your ad campaign’s success in its early days — and unfortunately, it can be challenging to get it right. Whether you are already running ads or just starting with creating them, there are a few copywriting tips that will help you create extra effective text ads that have the best chance of grabbing your customers’ attention and encouraging them to click through to your website. This SEM agency in Joliet, Illinois is going to review them below.
Put Yourself in Your Customers’ Shoes
Take a moment to put yourself in the shoes of your ideal customer before you start writing. Think about the problems they are facing, then imagine how they might search for a solution. Now, write your ad copy based on their needs and search habits.
PPC copywriting is all about specificity. When writing your ads, your SEM agency in Joliet, Illinois will recommend using the words and phrases your target audience uses. This will make them feel more connected to your brand and more inclined to click on your ad.
Use Numbers and Stats in Your Headline
Getting more users to click on your ads is as simple as making their life easier, getting rid of the fluff or fillers, and getting straight to the point. A great way to do this is by including numbers or statistics in your ads — ideally in the headline.
Don’t assume that users will read your entire ad copy. Chances are, they won’t, which is why professional SEM agencies in Joliet, Illinois often use numbers and statistics to convey your message quickly. Users usually need only a few seconds to decide whether to click on an ad, so make sure you pack your ad copy with value.
Use Active Voice
Active voice is a style of writing that uses the subject of a sentence as the person or thing doing the action. On the other hand, passive voice places the object of action as the subject. Active and passive voice are not always equally appropriate, but in general, active voice is more direct and clearer than passive voice.
Passive sentences typically use more words and require longer reading time to get through. When creating ad copy, your SEM agency in Joliet, Illinois may recommend using active voice so you can emphasize your message without cluttering up your text with too many qualifiers.
Use Emotional Triggers
Emotional triggers are designed to make people feel a certain way, and they can be used in any form of marketing. When it comes to copywriting, emotional triggers are emotionally colored words or expressions that are primarily used to evoke a psychological reaction, which may compel them to act and buy something.
One of the most effective ways to use emotional triggers is to focus on how your offer will improve the customer’s life. For example, if you are selling a diet program, you might say, “Lose 10 Pounds in the Next Month.” This is a strong message, and it will push customers struggling with weight to buy your product.
Looking for a Professional SEM Agency in Joliet, Illinois?
PPC advertising has been proven to be one of the most effective and affordable forms of marketing. However, not all ads are created equally. Partnering with a professional SEM agency in Joliet, Illinois, like Digital Destination LLC, will ensure that your campaign is handled by professionals with the necessary skills and knowledge to create campaigns that are more likely to succeed on search engines like Google, Yahoo, and Bing.
Ready to get started? Contact us today at (312) 933-6806 to learn how we can help.