If you have ever looked into SEO, you have probably heard of backlinks. For a long time, quality backlinks were considered a must-have for getting your website to rank higher. But with times changing and SEO practices evolving, many are now questioning — can a website rank well without tons of backlinks? This SEO agency in Merrillville, Indiana is going to explain below.

What is the role of backlinks?

A backlink is a link from another website that is pointing back to your site. These links have long been considered a sort of endorsement or “vote of confidence” in the eyes of search engines.

The logic was simple — if many reputable websites recommend (link to) a particular site, then surely that site must be credible and valuable. This mechanism also allowed search engines like Google to sift through billions of web pages and decide which ones were the most trustworthy and relevant for a specific query.

However, it is essential to remember that while backlinks can impact search rankings, they are not the only thing that matters. Google ultimately looks at over 200 factors (such as website content, design, speed, and much more) before deciding which site gets the top spot, and backlinks are just one of them.

Can your website rank well without backlinks?

Yes, your website can rank well without backlinks. While backlinks play a part in SEO rankings, other factors are just as crucial, if not more.

Content is still king

High-quality, engaging content remains one of the primary drivers of organic traffic. If your SEO agency in Merrillville, Indiana publishes content that is fresh, useful, and relevant to your audience, search engines will recognize and reward this relevance.

On-page SEO works silently

On-page SEO is about getting your website’s elements in the correct order, from meta tags and URL structures to header tags. Properly optimized pages have a better chance of ranking even without numerous backlinks.

User experience matters

If visitors like how your website feels and find things easily, they will likely stay there longer. This tells search engines that your site is valuable.

Mobile-first era

Today, more than half of global website traffic comes from mobile devices. If your website does not work well on mobiles, you are missing out on a huge chunk of users.

Speed is key

In the online world, patience is in short supply. Visitors will leave if your website is slow or buggy, and search engines will not favor you either.

Why do some websites still want backlinks?

Even though it is possible to rank without them, why do websites still invest time and resources in acquiring backlinks?

Well, good backlinks from trusted sources still provide an advantage. Think of them as thumbs-up from other websites, signaling to search engines and users that your content is worth checking out. Overall, backlinks are still a big part of an effective SEO strategy and can significantly improve a website’s trustworthiness, relevance, and ranking in search results.

However, if your SEO agency in Merrillville, Indiana only focuses on backlinks and neglects everything else, you might not get the desired results. The key is to strike a balance, incorporating backlinks into a broader SEO strategy that includes quality content, on-page optimization, and user experience improvements.

Looking for an SEO Agency in Merrillville, Indiana?

Are you looking for a professional SEO agency in Merrillville, Indiana that can help improve your website’s ranking on search engines? If so, Digital Destination LLC is here to help. Our team of SEO experts can help you create a strategy that increases your online traffic and conversion rates. Contact us today at (312) 933-6806 to get started.