Even the tiniest details matter when you are trying to attract new customers and grow your Chicago business. Listings management might not top your digital marketing to-do list, but it can fundamentally change how customers find you. Are you interested in learning how? his listings management agency in Chicago, Illinois is going to explain how you can significantly improve your online presence by maintaining accurate and consistent online listing information.
What is a business listing?
A business listing presents your customer with an online summary of important information about your business. It can provide customers with all the essential information about your business — like where you are and how to reach you. Some examples of business directories include Google Business Profile, Yelp, Better Business Bureau (BBB), Yellow Pages, MapQuest, Foursquare, etc.
Business listings usually display your business name, address, phone number, website, and often your operating hours. This information makes it easy for customers to find and contact you.
Are your listings doing their job?
How can you tell if your listings are effectively working for you? This depends on where customers can find the information and how accurate it is.
These listings appear on search engines, online directories, maps, social media — you name it. The more places you are listed, the better. However, as any listings management agency in Chicago, Illinois will tell you, it’s also important to make sure each listing is accurate and consistent with other sources. Even a single small mistake or omission can hinder your customers’ ability to find you.
Why should you care about keeping your listings accurate?
Maintaining accurate listings does more than just lead customers to your door. They help build trust, separate you from competitors, and even improve your search rankings. After all, customers who find accurate and consistent information about you are more likely to trust and choose your business.
On the other hand, missing or incorrect listings can lead to confusion, lost trust, and missed opportunities. Imagine a customer arriving at your store only to find it closed because the hours listed on your listing were wrong — this cannot be good for any business.
Attract new customers:
For many businesses, the goal is to get new people excited about your brand. But if they can’t locate your store or website, or if they get mixed signals, they will likely give up and turn elsewhere.
A wrong number or address is a quick way to lose customer trust. People depend on your listings to contact you or visit your store. They might not give you a second chance if they encounter a roadblock.
Increase your search rankings:
Incomplete or inconsistent listings might prevent your business from showing up where you want it to. However, with accurate and updated listings everywhere, you will notice more website visits and better search rankings.
Although business information changes, keeping your listings up to date across the board is crucial. This can be a handful, but it’s essential to keep your customers informed and your search rankings healthy. If you need help correcting your business information, you can always contact a professional listings management agency in Chicago, Illinois.
Looking for a Listings Management agency in Chicago, Illinois?
When it comes to business listings, it’s all about the details. For example, even a difference as minor as different street suffixes in your listings can affect your search rankings. But what should you do if you are struggling to keep track of all your online listings? This is where we come in.
As the most trusted listings management agency in Chicago, Illinois, our team at Digital Destination understands the challenges that small businesses face in promoting their products or services. Regardless of the challenges you are currently facing, we can help your business be found online by the people you want. Contact us today at (312) 933-6806 to learn more.