by Digital Destination | Dec 22, 2024 | SEM
Starting a pay-per-click (PPC) campaign can be confusing for many businesses and marketers because there are many tools and strategies to learn. PPC lets you place your ads on platforms like Google Ads and Bing Ads, which can help you reach the right people. But to...
by Digital Destination | Dec 15, 2024 | Live Chat
Businesses must be quick and attentive to meet their customer expectations today — and this is where live chat is useful. Whether they have questions about a product or need help resolving a technical issue, live chat can provide immediate responses to your site...
by Digital Destination | Dec 7, 2024 | Listings Management
Many people today turn to websites like Yelp to find businesses in their area, read how others have reviewed them, and ultimately decide where to spend their money. In 2023, Yelp had more than 60 million monthly mobile web visitors and over 36 million monthly desktop...
by Digital Destination | Nov 30, 2024 | SEO
Back in December 2022, Google announced that they were adding another “E” to their E-A-T (Expertise, Authoritativeness, and Trustworthiness) framework, which is now E-E-A-T. The new “E” stands for “Experience,” meaning that content...
by Digital Destination | Nov 22, 2024 | SEM
Google Ad Manager gives you several metrics to track, but raw numbers don’t always tell the whole story. While metrics like impressions, clicks, and ad revenue are certainly important, it is what you do with that data that is truly important. If you understand what...
