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Does Your Ad Copy Match Your Landing Page? Insights from an SEM Agency in Chicago, Illinois
You have written a compelling ad copy, you are targeting the right keywords, and your clicks are up. But you are still not seeing many conversions…What could be the reason? The problem could be a mismatch between your ad copy and the landing page. This is one of those...
What Makes SEO So Hard to Manage on Your Own? Insights from an SEO Agency in Chicago, Illinois
SEO can be a very complicated practice. If you want your website to appear in search results and truly attract customers, you need to do a lot of hard work. But the truth is that it is easy to get overwhelmed by all the responsibilities when managing your SEO...
New Features of Google Business Profile in 2025: Insights from a Listings Management Agency in Michigan City, Indiana
Google is always improving and making it easier for businesses to manage their online listings and connect with potential customers. In 2025, Google introduced new features to help businesses stay relevant in an increasingly competitive online marketplace. Below, this...
Can Live Chat Improve Your SEO? Insights from a Live Chat Agency in Michigan City, Indiana
Many website owners now use the live chat feature to talk directly to their visitors. This allows them to answer questions instantly and help the visitors make faster decisions. But what many do not realize is that live chat can also help their websites rank higher in...
What Are Content Pillars? Insights from an SEM Agency in Michigan City, Indiana
Search Engine Marketing (SEM) is one of the best ways to bring more eyes to your business. But if you want your SEM campaigns to deliver, you are going to need a clear strategy. Content pillars can help you here by organizing your content around core themes. Below,...
Google’s Latest Core Update Is Here: Insights from an SEO Agency in Michigan City, Indiana
Google has recently launched its March 2025 Core Update, which brings big changes to how websites are ranked in search results. As with past updates, this one will improve the accuracy and quality of search results by adjusting Google's ranking algorithms. Some...
What Makes a Listing Management Strategy Strong and Effective? Insights from a Listings Management Agency in Chicago, Illinois
Can you imagine a potential customer trying to call your business to ask a question, only to find out that the number they called is wrong? Or what if someone drives across town to visit your place of business, only to learn that the hours they saw online were...
Using Live Chat to Improve Customer Engagement on Your Website: Insights from a Live Chat Agency in Chicago, Illinois
When people visit your website, they may have many questions about your products, services, or policies. If they do not get immediate answers, they will probably leave your website and never come back. Live chat services can solve this problem by giving your site...
How Can You Lower Your CPC and Get Better SEM Results? Tips from an SEM Agency in Chicago, Illinois
Costs can add up quickly when running an online ad campaign — especially if your cost per click (CPC) is higher than it should be. CPC is the amount of money you pay every time someone clicks on your ad. If your CPC is too high, it can quickly drain your budget and...
What Are the Most Important Components of Professional SEO Services? Insights from an SEO Agency in Chicago, Illinois
Many business owners try to handle SEO on their own, only to find that the process is highly technical and demands ongoing attention. This is where the value of professional SEO services becomes clear. Below, this SEO agency in Chicago, Illinois is going to highlight...