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How Do You Set Up Your First Google Ads Campaign? Insights from an SEM Agency in Michigan City, Indiana
Google Ads is one of the best tools for attracting more local customers. In fact, businesses earn an average of $2 for every $1 spent on Google Ads when campaigns are set up properly. If you are new to Google Ads, though, setting up a campaign can seem very...
How to Maintain Online Visibility When No One Is Clicking on Your Website Anymore: Insights from an SEO Agency in Michigan City, Indiana
These days, people can find what they need directly on the Google results page. Business hours, customer ratings, directions, and phone numbers can all appear there, so users don't always need to click on a website anymore. This is called a "zero-click search," and...
Inconsistent Online Listings Are Bad for Your Bottom Line: Insights from a Listings Management Agency in Chicago, Illinois
People expect to find your business online. They also expect the information they find about you to be accurate. If your hours, phone number, or address are different on different websites, it can cost you more than you think. You might not notice it immediately, but...
How Does Live Chat Work in a Cohesive Marketing Approach? Insights from a Live Chat Agency in Chicago, Illinois
What if you walk into a store and find no one there to help you? That is exactly what it is like for many people who visit a website without live support. They arrive with questions but leave without clear direction or help. Live chat changes that by turning a passive...
Does Your Ad Copy Match Your Landing Page? Insights from an SEM Agency in Chicago, Illinois
You have written a compelling ad copy, you are targeting the right keywords, and your clicks are up. But you are still not seeing many conversions…What could be the reason? The problem could be a mismatch between your ad copy and the landing page. This is one of those...
What Makes SEO So Hard to Manage on Your Own? Insights from an SEO Agency in Chicago, Illinois
SEO can be a very complicated practice. If you want your website to appear in search results and truly attract customers, you need to do a lot of hard work. But the truth is that it is easy to get overwhelmed by all the responsibilities when managing your SEO...
New Features of Google Business Profile in 2025: Insights from a Listings Management Agency in Michigan City, Indiana
Google is always improving and making it easier for businesses to manage their online listings and connect with potential customers. In 2025, Google introduced new features to help businesses stay relevant in an increasingly competitive online marketplace. Below, this...
Can Live Chat Improve Your SEO? Insights from a Live Chat Agency in Michigan City, Indiana
Many website owners now use the live chat feature to talk directly to their visitors. This allows them to answer questions instantly and help the visitors make faster decisions. But what many do not realize is that live chat can also help their websites rank higher in...
What Are Content Pillars? Insights from an SEM Agency in Michigan City, Indiana
Search Engine Marketing (SEM) is one of the best ways to bring more eyes to your business. But if you want your SEM campaigns to deliver, you are going to need a clear strategy. Content pillars can help you here by organizing your content around core themes. Below,...
Google’s Latest Core Update Is Here: Insights from an SEO Agency in Michigan City, Indiana
Google has recently launched its March 2025 Core Update, which brings big changes to how websites are ranked in search results. As with past updates, this one will improve the accuracy and quality of search results by adjusting Google's ranking algorithms. Some...